Velocity-raptor Faux Beer

Dino-Beer Faux Branding

Illustration

Velocity-raptor Faux Beer

This week Jurassic World launches and I’m going to see it tonight! However, I’ve been sitting on an idea for a while now that fits perfectly into the dino-frenzy you’re about to experience: dinosaur themed beers!

With microbreweries spreading like a delicious plague it occurs to me that no one has yet melded the perfect coupling of dinosaurs and beer (my idea first muthaf***ers). Therefore my wife and I came up with a list of fake beers and today I’m releasing the first of three poster designs I hope to complete this month and get into printing soon.

First up is “Velocityraptor”: with specialty beers on the rise you may have come across the term “velocity” which loosely translates into a blend of stouts, but can sometimes come in strong IPA format – which is very popular in today’s market.

Stouts being among my favorite styles of beer this one had to be a part of the trio and when I walk out of the theaters tonight and tap into a stout I will be thinking about how sweet that Thunder Lizard Beer would taste.

This is my first attempt at a 100% hand drawn image where I even developed my own typeface. While I did straighten out my grade school lines via technology everything was born from the sexy love-making that my hand and tablet made for this design. Inspired by Aaron Horkey’s and Key Taylor’s far superior talents this mutant afterbirth of a tribute to their skill demonstrates both how hard it is to mimic their talents when you are a hack like me and how many hours go in to the detail for such intricate images.

For a useless glue-sniffer like me – I’m guessing it took 100+ hours to get to this point. Stronger artists can do better work in about 120 hours, but I’m working on it, already seeing a big improvement from previous works.

Two more rad designs on the way and I hope to start printing before July. If you are interested in getting a print, let me know and I can start pre-sales on my Etsy site.

Be sure to stay tuned to Facebook and Twitter for updates on the printing.

Oh and let me know what you think!

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