Cats and Dogs. They have always been a symbol for things that don’t attract. Don’t belong together. When someone requests dog art, what does a cat owner do?
I have a cat print up on Etsy and I got an odd compliment saying basically they liked it but if I had a Lab print (or maybe it was retriever) they’d be more willing to buy.
I don’t know what to say to this. Am I in the business of taking requests? This is the customer. And the customer is supposed to the be the end all, be all. Right?
In life there are dog people and cat people. We have drawn that line and I currently stand on the cat side. When he dies there is a good chance I’ll be switching sides and go with team dog, but for now it’s cat time. Still, making a dog print may not work for me. Not just because I don’t own a dog, but because people who own dogs or cats are usually all in. They don’t switch sides and they don’t want to see cat prints mingling with their dog prints just like they tend not to mix real life cats and dogs. There is only dog, or only cat.
Branding – and I hate this overused marketing bullshit, vomit word – is a real thing. When you choose to make dinosaur pictures people come to expect more dinosaurs from you. It’s that consistency that helps people decide whether or not to stick around and see what’s coming next. It’s like watching the X-Files: you come back to see Mulder and Scully do their thing no matter how cheesy it is because it’s familiar. It’s the same reason why Free Bird is the most played song in bars and why you’ll always order the same crappy Jumbo Jack meal after a night of drinking (or Del Taco if you’re like my wife). We like consistency.
So getting back to the cat and dog thing. As a businessman I can see the dollar signs in making a dog print. Dog people really love their dogs and anything that resembles that would probably sell. But. If I plant that print next to my cat print it might work against me. People will know that I’m an impostor trying to make a quick buck. Now that doesn’t mean that I can’t make a dog poster. It may mean that I have to wait until I sell out of my cat prints. Or maybe when we make the switch to puppy love I’ll take the cat offline and make the switch then. Or maybe I’m just over analyzing the situation entirely and people don’t really care that much.
To the customer that made the request: I might get to you down the road, but right now I’m going to hold out for a while before including dogs into the lineup. Sorry. Some things just don’t mix and it’s that black and white line between cats and dogs that make me timid. Then again, money is a pretty good motivator.
Copyright © 2016 Robert C. Olson